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JOURNAL

Ideas, visual language
and the craft of filmmaking.

Articles: 03

October 2026

Frame from Spec Mercedes.mp4 • 19.08s. Spec work; not presented as a commissioned brand campaign.

How to commission an AI video for your business: from idea to finished film

From the brief to the final cut: production stages, examples, timelines and answers to common questions.

Production10 min read
Frame from Spec Coca Cola.mov • 13.26s. Spec work; not presented as a commissioned brand campaign.

Advertising with AI: what AI production can do for brands

Formats, possibilities and limitations of AI advertising. How to turn a brand idea into a finished film.

Advertising8 min read
Frame from china.mp4 • 3.93s.

AI production or a conventional video shoot: what should your business choose in 2026?

Comparing AI, live-action and hybrid production to find the right approach for your business.

Choosing a format7 min read